Success of SAGE Promotions In Research Methods Smashes Expectations
Los Angeles, London, New Delhi, Singapore and Washington DC (15 October 2009) —Sales of SAGE books in research methods have grown by nearly 50% year to date in 2009, thanks to the release of several best-selling publications and a significant increase of promotion across the entire SAGE publishing portfolio. Some territories in Eastern Europe, the Middle East and Africa have seen growth in excess of 500%.
As the world’s largest research methods publisher, with some 1400 books, journals and reference works in print, SAGE have publications in research methods spanning across the social and behavioural sciences, aimed at all levels from undergraduate through to research professionals.
SAGE announced last Autumn that the 2009 year would feature heavy promotional activity around the research methods list, in particular the important role it plays for all those engaged in research-based activities.
"Research methods is the connective tissue that joins the academic community regardless of discipline or geography," said Ziyad Marar, Deputy Managing Director and Publishing Director, SAGE. "Methods are deeply rooted in SAGE’s history. We’ve been supporting researchers for more than forty years with everything from introductory textbooks through to high-level methodological theory and techniques."
Star publications released in 2009 include Andy Field’s Discovering Statistics Using SPSS, 3rd edition, which has sold more than 100,000 copies over all three editions; and Uwe Flick’s An Introduction to Qualitative Research, now in its fourth edition.
"The reaction to the new edition of Field has been extraordinary," commented Marar. "It’s a book hugely popular with students and lecturers alike, not just in the UK market but around the world."
SAGE have supported trade and bookshop promotions throughout the year with print and online catalogues; advertising; point of sale; window displays; campus-specific campaigns, and more.
Other promotions in 2009 have included displays at major academic conferences worldwide; sponsorship of research events, including a two-day event at the London School of Economics, and the annual BERA/SAGE award for practitioner research; the production of a hardback book commemorating SAGE’s history in methods; and the launch of social networking site, Methodspace.
"The hard work that has gone into these promotions by the booksellers and wholesalers who have worked with us, is truly outstanding," said Marar.
SAGE will be celebrating with partners and key customers at its annual Frankfurt drinks reception this evening (15 October).
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SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com
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