SAGE To Publish Legends In Marketing
First volume to publish February 2010
Los Angeles, London, New Delhi, Singapore and Washington DC (15 October 2009) —SAGE’s Indian publishing unit has commissioned Legends in Marketing: an 8 volume series providing insight and historical perspective into some of the greatest marketing thinkers of the-- twentieth century.
Marketing as a discipline has been in existence for close to a hundred years. The series will feature analysis of a broad array of marketing disciplines, including consumer behaviour; international marketing; managerial marketing (early years and current perspectives); organizational buyer behaviour; and relationship marketing.
The first volume (publishing February 2010) features marketing legend Dr Jagdish N Sheth. Dr Sheth is the Charles H Kellstadt Professor of Marketing at the Goizueta Business School at Emory University. He has also taught at the University of Southern California; the University of Illinois; Columbia University and the Massachusetts Institute of Technology. Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, Wipro and many more.
Subsequent volumes will also feature Philip Kotler; Shelby Hunt; Kent Monroe; Gerald Zaltman; and Naresh Malhotra (2011 volumes to be confirmed).
The series will be sold globally through SAGE’s international offices. Further details will be available at the SAGE stand at the Frankfurt Book Fair (Hall 8.0 Stand D935).
Legends in Marketing
Jagdish N Sheth
February 2010 • 2200 pages • Cloth (978-81-321-0300-4) • £1100.00
Special Introductory Offer: £900.00 (on print orders received before the end of February 2010)
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SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com
Press Release Contact:
For more information, please contact:
Mary Kay Jezzini
SAGE Publicist
212-352-1404
publicity@sagepub.com |
