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EXPLORE THE DIVERSITY OF THEORY IN A CONTINUALLY EVOLVING DISCIPLINE WITH SAGE REFERENCE’S ENCYCLOPEDIA OF COMMUNICATION THEORY 

Los Angeles, London, New Delhi, Singapore and Washington DC (July 21, 2009) Communication theory emerged from pragmatic concerns. The five canons of rhetoric-invention, organisation, style, delivery, and memory-were studied by public speakers. As the social sciences developed, social scientists became interested in communication’s function in advertising, media, technology, and face-to-face contexts.

SAGE Reference’s significant, new, two-volume Encyclopedia of Communication Theory is the first available, comprehensive, one-stop reference source focusing on communication theories and theoretical concepts. It was edited by the co-authors of the best-selling textbook on communication theory and written by an international group of recognised experts. More than 300 authoritative, highly accessible, A-to-Z entries examine the history, development, and current status of this aspect of the enormous communication field. A helpful Reader’s Guide organises the wealth of content into key categories, such as:

• Cultural Orientations
• Critical Orientations
• Feminist Orientations
• Information, Media, and Communication Technology
• International and Global Concepts
• Non-Western Orientations
• Paradigms, Traditions, and Schools
• Philosophical Orientations
• Rhetorical Orientations
• Semiotic, Linguistic, and Discursive Orientations
• Theory, Meta-Theory, Methodology, and Inquiry

All academic and public libraries will want to acquire both the print and electronic versions of SAGE’s Encyclopedia of Communication Theory so students, researchers, and scholars have access to this important new resource.

Co-Editor Stephen Littlejohn is an adjunct professor of communication and journalism at the University of New Mexico. Co-Editor Karen Foss is a professor of communication and journalism at the University of New Mexico.

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SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology and medicine. An independent company, SAGE has principal offices in Los Angeles, London, New Delhi, Singapore and Washington DC. www.sagepublications.com