Author
Robert Mellor

Pub Date: 11-2008

Pages: 256

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Robert Mellor

About the Book

Not everyone who wants to study entrepreneurship has a theoretical background in business!

If you are coming to this area anew, and especially if you are interested in how entrepreneurship is embedded in different industries, this book was written for you. It will be your guide through your Entrepreneurship course, and your key reference book after it.

Specifically written for students whose background or field of study is not primarily business, the authors bring alive the crucial issues for understanding this dynamic field. But it goes beyond this to also provide an understanding of entrepreneurship as it works in different types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries.

Key benefits of this text include:

  • accessible coverage of the key theories and tools of entrepreneurship

  • specialist chapters by industry, including health, media and IT

  • extra case studies related to particular industries

  • accompanying website support and complete support for lecturers

Entrepreneurship for Everyone is written for final year undergraduates or Masters students in any academic discipline, including IT, engineering, life sciences, health & social welfare, journalism, or the creative industries.

Resources

This area of the site is password-protected. To request an inspection copy please contact inspectioncopies@sagepub.co.uk. You will be sent a password on adoption.

For lecturers based inside North America, please contact Kassie Graves at the Sage California office at kassie.graves@sagepub.com to request a complimentary copy and password.

This section contains a variety of resources which have been developed to accompany Entrepreneurship for Everyone. The material within this section includes: