1. Introduction

2. The Rise of the Media

3. Concepts and Models for Mass Communication

4. Theory of Media and Theory of Society

5. Mass Communication and Culture

6. New Media - New Theory?

7. Normative Theory of Media and Society

8. Media Structure and Performance: Principles and Accountability

9. Media Economics and Governance

10. Global Mass Communication

11. The Media Organization: Pressures and Demands

12. The Production of Media Culture

13. Media Content: Issues, Concepts and Methods of Analysis

14. Media Genres and Texts

15. Audience Theory and Research Traditions

16. Audience Formation and Experience

17. Processes and Models of Media Effects

18. Social-Cultural Effects

19. News, Public Opinion and Political Communication

Glossary

References