|A classroom companion by Piet Bakker.
McQuail's Mass Communication Theory is a very comprehensive book. It is a seminal book for scholars and a classic in its genre. Not only does it cover all kinds of aspects of the mass communication process and the theories involved, it also tries to compare different viewpoints, and gives a historic analysis of different theories.
The full version of the classroom companion is available for download below.
In Reading McQuail's Mass Communication Theory we try to make reading and understanding the book somewhat easier.
- Each Chapter-is introduced by identifying the main topics. Usually there are no more than three or four central issues in each chapter. The reader is guided through the book by questions.
- Every topic is briefly introduced, and covered by questions about theories, differences between theories, viewpoints, history, empirical support for theories, possible critique on theories, etc.