Lecturer Resources
This section contains a variety of resources which are available free of charge to lecturers who adopt Kolb's Marketing Research: A Practical Guide. The material within the Lecturer Resources section includes:
- Classroom exercises to support each chapter
- An applied case study with questions to support each chapter
This area of the site is password-protected. To request an inspection copy please contact inspectioncopies@sagepub.co.uk. You will be sent a password on adoption.
For lecturers based inside North America, please contact books.marketing@sagepub.com to request a complimentary copy and password.
Student Resources
This section contains a wealth of resources which students can use when writing an essay or preparing for an exam, including a guide to reading McQuail's seminal work, a flash card glossary, an online collection of readings from a variety of journals and books and related web links.
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