2. Consumer Behaviour

3. Developing a Marketing Plan

4. Marketing Research

5. The Tourism and Hospitality Product

6. Pricing

7. Distribution

8. Marketing Communications: The Role of Advertising and Sales Promotions

9. Marketing Communications: Public Relations, Personal Selling, Direct Marketing and Word of Mouth

10. Internet Marketing

11. Providing Service Quality through Internal Marketing

12. Destination Marketing

13. Contemporary Issues in Tourism and Hospitality Marketing