About the Book
‘This book provides a wonderful (and very unusual) balance between areas
of marketing that are often at odds with each other (or, worse yet, unaware of each other)… I recommend it to any student, researcher, or manager in marketing.’
Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania
‘This textbook is exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry.’
Fergus Hampton, Managing Director, Millward Brown Precis
This section contains a variety of resources which are available free of charge to lecturers who adopt Consumer Behaviour.
The material within the Lecturer Resources section includes:
Notes for Lectures
Program downloads & Program Notes
Example Consumer Behaviour MA course outline
This area of the site is password-protected. To request an inspection copy please contact email@example.com. You will be sent a password on adoption.
For lecturers based inside North America, please contact Theresa Tarampi at the Sage California office at firstname.lastname@example.org to request a complimentary copy and password.