About the Book
This section contains details on the second edition as well as author details and a table of contents.
‘A must-read for those who want to be at the cutting edge of corporate communications.’
Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
`This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business.’
Ian Wright, Corporate Relations Director, Diageo
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