|Andrew Skuse||University of Adelaide|
Open University, Milton Keynes, UK
|Gerry Power||InterMedia, London|
|© 2011||352 pages||SAGE Publications Pvt. Ltd|
This book emerges from a unique research collaboration over a three year period between The Open University, the University of Adelaide, and the BBC World Service Trust. This path-breaking initiative opens windows on the intertwined worlds of media and development for academics and audiences alike.
Cultural translation means different things for dramatists, development practitioners, donors, audiences, and scholars. Their interests may collude or collide. What accommodations and adjustments are entailed in transnational circuits of serial drama production? What imaginative investments are required on the part of dramatists unfamiliar with local cultures? What cultural assumptions need to be exploded to reach audiences? This book breaks new ground in how we think about, create, consume, and research serial drama in cross-cultural and post-colonial contexts to effect progressive social change.