Qualitative Marketing Research

A Cultural Approach

Johanna Moisander Helsinki School of Economics
Anu Valtonen University of Lapland
   240 pages   SAGE Publications Ltd  
Lecturers
Inspection Copy
Individual Purchasers
Paperback ISBN: 9781412903813 £27.99
Hardcover ISBN: 9781412903806 £83.00
Ebook ISBN: 9781847878045
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