Problems in Marketing

Applying Key Concepts and Techniques Second Edition

Luiz Moutinho University of Glasgow, UK
Charles S Chien Feng Chia University
© 2008   336 pages   SAGE Publications Ltd  
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Paperback ISBN: 9780761971795 £25.99
Hardcover ISBN: 9780761971788 £78.00
Ebook ISBN: 9781849202626
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