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Understanding Ethnic Media

Producers, Consumers, and Societies

Matthew D. Matsaganis University at Albany, State University of New York
Vikki S. Katz Rutgers, The State University of New Jersey
Sandra J. Ball-Rokeach Annenberg School for Communication and Journalism, University of Southern California, USA
© 2011   336 pages   SAGE Publications, Inc   
Lecturers
Inspection Copy
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Paperback ISBN: 9781412959131 £31.99
Hardcover ISBN: 9781412959124 £56.00
At present, the picture of the ethnic media is an incomplete one: While there is significant material on the portrayal of ethnic minorities in the mainstream media (and on how these representations affect ethnic perceptions), there is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community and (2) how the production and consumption of ethnic media affects the character of the larger media landscape.

Understanding Ethnic Media approaches the ethnic media from the consumers’ point of view AND the producers’ vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.

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