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Consumer Culture, Modernity and Identity

Nita Mathur Professor of Sociology, Indira Gandhi National Open University, New Delhi
February 2014   444 pages   SAGE Publications Pvt. Ltd   
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Hardcover ISBN: 9788132111276 £45.00
Ebook ISBN: 9788132119623
Other Titles in: Cultural Studies  |  Sociology of Culture
Introduction
I: LIFESTYLE CHOICES AND CONSTRUCTION OF MODERNIST IDENTITIES
The Rich and the Super-Rich: Mobility, Consumption and Luxury Lifestyles Mike Featherstone
Shop Talk: Shopping Malls and Their Publics Sanjay Srivastava
Consumer Agency of Urban Women in India Shelly Pandey
Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective Nita Mathur
Imagining Identity in the Age of Internet and Communication Technologies Robert Rattle
II: GLOBAL MARKETS, LOCAL NEEDS: FASHION AND ADVERTISING
Structural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India Steve Derné, Meenu Sharma and Narendra Sethi
Fashion, Advertising and Identity in the Consumer Society Douglas Kellner
Cultural Politics of Branding: Promoting ‘KamaSutra’ in India William Mazzarella
Shopping for Fashions in Post-socialist Russia Olga Gurova
Sales Tours or How Czech Seniors Learned to Love Capitalism Marketa Rulikova
III:SUBALTERN CONCERNS AND MORAL SUBJECTIVITIES
Politics of Consumption, Politics of Justice: The Political Investment of the Consumer Roberta Sassatelli
Ethical Consumption in the Global Age: Coffee’s Promise of a Better World Nicki Lisa Cole
Consumer Culture and Turkish Poor Youth’s Identity: Issues of Vulnerability and Exclusion Melike Aktas Yamanoglu
Index

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