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| George Ritzer | University of Maryland |
| © 2013 | 248 pages | SAGE Publications, Inc |
| Lecturers | ||||
| Inspection Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9781452226699 | £29.99 | |
| Chapter 1: An Introduction to McDonaldization | |
| McDonald's as an American and a Global Icon | |
| The Long Arm of McDonaldization | |
| The Dimensions of McDonaldization | |
| Critique of McDonaldization: The Irrationality of Rationality | |
| Illustrating the Dimensions of McDonaldization: The Case of Ikea | |
| The Advantages of McDonaldization | |
| What Isn't McDonaldized? | |
| A Look Ahead | |
| Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond | |
| Bureaucratization: Making Life More Rational | |
| The Holocaust: Mass-Produced Death | |
| Scientific Management: Finding the One Best Way | |
| The Assembly Line: Turning Workers Into Robots | |
| Levittown: Putting Up Houses?? Boom, Boom, Boom? | |
| Shopping Centers: Malling America | |
| McDonald's: Creating the "Fast-Food Factory" | |
| McDonaldization and Contemporary Social Changes | |
| Chapter 3: Efficiency and Calculability | |
| Drive-Throughs and Finger Foods | |
| Streamlining the Process | |
| Simplifying the Product | |
| Putting Customers to Work | |
| Calculability: Big Macs and Little Chips | |
| Emphasizing Quantity Rather Than Quality of Products | |
| Reducing Production and Service to Numbers | |
| Chapter 4: Predictability and Control | |
| Predictability: It Never Rains on Those Little Houses on the Hillside | |
| Creating Predictable Settings | |
| Scripting Interaction With Customers | |
| Making Employee Behavior Predictable | |
| Creating Predictable Products and Processes | |
| Minimizing Danger and Unpleasantness | |
| Control: Human and Nonhuman Robots | |
| Controlling Employees | |
| Controlling Customers | |
| Controlling the Process and the Product | |
| The Ultimate Examples of Control: Birth and Death? | |
| Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" | |
| Inefficiency: Long Lines at the Checkout | |
| High Cost: Better Off at Home | |
| False Friendliness: "Hi, George" | |
| Disenchantment: Where's the Magic? | |
| Health and Environmental Hazards: A Day's Calories in One Fast Food Meal | |
| Homogenization: It's No Different in Paris | |
| Dehumanization: Getting Hosed at "Trough and Brew" | |
| Chapter 6: Dealing with McDonaldization: A Practical Guide | |
| Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules | |
| Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna | |
| Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds | |
| Some Concluding Thoughts | |
| Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? | |
| Globalization and McDonaldization | |
| The DeMcDonaldization of Society | |
| The Internet and DeMcDonaldization | |
| Bibliography | |
| Notes | |
| Index |
