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Marketing Communications Management

Analysis, Planning, Implementation Second Edition

Paul Copley Northumbria University
© 2014   480 pages   SAGE Publications Ltd   
Inspection Copy
Individual Purchasers
Paperback ISBN: 9780857027870 £41.99
Hardcover ISBN: 9780857027863 £120.00
Ebook ISBN: 9781473908345
Other Titles in: Marketing Communications  |  Marketing
Chapter 1: Integrated Marketing Communications and Its Environment
Chapter 2: Theoretical Underpinnings of Marketing Communications
Chapter 3: Buyer Behaviour and Relationships
Chapter 4: Managing the Marketing Communications Mix
Chapter 5: The Marketing Communications Industry
Chapter 6: Ethics and Corporate Social Responsibility in Marketing Communications
Chapter 7: Advertising and Branding
Chapter 8: Message Creation and Execution
Chapter 9: Traditional Media: Characteristics and Planning
Chapter 10: Digital Media: Interaction and Engagement
Chapter 11: Sales Promotions
Chapter 12: Direct Marketing
Chapter 13: Public Relations
Chapter 14: Corporate Communications
Chapter 15: Sponsorship
Chapter 16: Personal Selling
Chapter 17: Marketing Research and Evaluation
Chapter 18: International Marketing Communications

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