University of British Colombia
University of British Columbia, Canada
|© 2012||208 pages||SAGE Publications Ltd|
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world.
Taking a mixed method approach throughout, the book provides step-by-step guidance on:
• Designing your research
• Ethical issues
• Developing your survey questions
• Budgeting, scheduling and managing your time
• Administering your survey
• Preparing for data analysis
With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.