|Rosamund Davies||University of Greenwich|
|Gauti Sigthorsson||University of Greenwich|
|April 2013||280 pages||SAGE Publications Ltd|
- interweaves concepts and practices in an easy-to-read layout on every page
- uses cultural economy to teach the essential concepts and thinkers
- integrates case studies from fashion and gaming to journalism and music
- shows students strategies for navigating the links between skills, industries, creativity and markets.
This book will expand students' horizons in this fast-moving industry, showing them how to spot opportunities and use their knowledge and savvy to take advantage of them. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.