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The SAGE Handbook of Public Opinion Research

Wolfgang Donsbach University of Dresden, Germany
Michael W Traugott University of Michigan, USA
© 2008   640 pages   SAGE Publications Ltd   
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Hardcover ISBN: 9781412911771 £110.00
Ebook ISBN: 9781446206515
PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH
The Public and Public Opinion in Political Theories Vincent Price
The Deliberating Public and Deliberative Polls Peter Neijens
The News as a Reflection of Public Opinion Thomas E. Patterson
Advocacy: Alternative Expressions of Public Opinion Kurt Lang & Gladys Engel Lang
Studying Elites vs. Mass Opinion Ursula Hoffmann-Lange
The Internet as a New Platform for Expressing Opinions and as a New Public Sphere Bernhard Debatin
Popular Communication and Public Opinion Debra Merskin & Jonathan David Tankel
The Historical Roots of Public Opinion Research Anthony Oberschall
Mass-observation and Modern Public Opinion Research Murray Goot
The Start of Modern Public Opinion Research Hans L. Zetterberg
Public Opinion Research in Emerging Democracies Robert Mattes
PART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE Penny S. Visser, Allyson Holbrook & Jon A. Krosnick
Knowledge and Attitudes
Conceptions of Attitudes and Opinions Roger Tourangeau & Mirta Galešic
Theories on the Perception of Social Reality William P. Eveland Carroll J. Glynn
Pluralistic Ignorance and Nonattitudes Patricia Moy
Spiral of Silence Theory Dietram A. Scheufele
Public Opinion and the Third-person Effect Albert C. Gunther, Richard M. Perloff & Yariv Tsfati
Effects of the News Media on Public Opinion Hans Mathias Kepplinger
Agenda-setting, Framing and Priming Patrick Roessler
PART THREE: METHODOLOGY
The Methodological Strengths and Weaknesses of Survey Research Herbert Weisberg
The Uses and Misuses of Polls Michael W. Traugott
Face-to-face Surveys Jennifer Dykema, Danna Basson & Nora Cate Schaeffer
Surveys by Telephone Paul J. Lavrakas
Self-administered Paper Questionnaires Don A. Dillman & Nicholas L. Parsons
Internet Surveys Vasja Vehovar, Katja Lozar Manfreda & Gašper Koren
Different Survey Modes and International Comparisons Yang-chih Fu & Yun-han Chu
Sampling Colm O'Muircheartaigh
Survey Non-response Adam J. Berinsky
Split ballots as an Experimental Approach to Public Opinion Research Thomas Petersen
Panel Surveys Jochen Hansen
Focus Groups and Public Opinion David L. Morgan & Collin E. Fellows
Content Analyses and Public Opinion Research Winfried Schulz
Designing Reliable and valid Questionnaires Kenneth A. Rasinski
The Psychology of Survey Response Norbert Schwarz
The use of Scales in Surveys Michael Häder
The use of Visual Materials in Surveys Thomas Petersen
Validation Studies Michael W. Traugott
Identifying Value Clusters in Societies Hans L. Zetterberg
PART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCH
The Legal Status of Public Opinion Research in the World Wolfgang Donsbach & Uwe Hartung
Attitudes of the Public Towards Public Opinion Research and Polling Anne Hildreth
Attitudes of Journalists Toward Public Opinion Research David H. Weaver
Codes of Ethics and Standards in Survey Research Tom W. Smith
Archiving Poll Data Wolfgang Jagodzinski & Meinhard Moschner
The News Media's use of Opinion Polls Frank Brettschneider
The use of Surveys by Governments and Politicians Robert M. Eisinger
The use of Public Opinion Research in Propaganda Michael Kunczik & Eva Johanna Schweitzer
The Effects of Published Polls on Citizens Sibylle Hardmeier
PART FIVE: SPECIAL FIELDS OF APPLICATION
The use of Surveys as Legal Evidence Anne Niedermann
Public Opinion and the Economy Lutz M. Hagen
Marketing Research Humphrey Taylor
Social Indicators and the Quality of Life John P. Robinson, Kenneth C. Land & Steven Martin
Assessing Long-term Value Changes in Societies Ottar Hellevik
Exit Polls and Pre-election Polls Kathllen A. Frankovic
International Comparative Surveys Marta Lagos
Their Purpose, Content and Methodological Challenges
The use of Voter Research in Campaigns Fred Steeper

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