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| Introduction |
Rob Harrison, Terry Newholm and Deirdre Shaw |
| PART ONE: THEORISING ETHICAL CONSUMPTION |
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| Philosophy and Ethical Consumption |
Clive Barnett, Philip Cafaro and Terry Newholm |
| The Consumer as Economic Voter |
Roger A Dickinson and Mary L Carsky |
| PART TWO: CAMPAIGNERS AND CONSUMERS |
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| A Brief History of Consumer Activism |
Tim Lang and Yiannis Gabriel |
| Pressure Groups, Campaigns and Consumers |
Rob Harrison |
| Informing Ethical Consumers |
Hannah Berry and Morvern McEachern |
| The Effectiveness of Ethical Consumer Behaviour |
Scott Clouder and Rob Harrison |
| PART THREE: UNDERSTANDING ETHICAL CONSUMERS |
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| Case Studying Ethical Consumers' Projects and Strategies |
Terry Newholm |
| Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption |
H[ac]el[gr]ene Cherrier |
| Modelling Consumer Decision Making in Fair Trade |
Deirdre Shaw |
| Identifying and Profiling Apparel Label Users |
Marsha A Dickson |
| Focus Group on Consumers' Ethical Beliefs |
Barry Clavin and Alex Lewis |
| Surveying Ethical and Environmental Attitudes |
Robert Worcester and Jenny Dawkins |
| PART FOUR: RESPONDING TO ETHICAL CONSUMERS |
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| Corporate Disclosure and Auditing |
Carol A Adams and Ambika Zutshi |
| Meeting the Ethical Gaze |
Andrew Crane |
| Challenges for Orientating to the Ethical Market |
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