This book provides an accessible and sophisticated introduction to students and researchers looking to expand their skills in qualitative analysis and offers many ideas for approaching qualitative techniques.

Mr Muhammad Fuad

Economic Faculty, Universitas Samudra Langsa

Nov 03 2012

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Thouroughly enjoyed it. It is a must to have on your bookshelf. Researchers that engage in qualitative research should consult this texbook as it adds valueable insights as to what qualitative research is and what it can offer

Dr Magda Hewitt

Industrial Psychology and People Management, University of Johannesburg

Oct 20 2012

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Excellent book and user friendly text, covering all the main methods of research in a clear , logical, comprehensive and concise manner.

Dr Denis Hyams-Ssekasi

Business School, University Campus Oldham

Jul 05 2012

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Very useful, good exercises and boxes with tips and guides I ended up using the book for at course at Copenhagen Business School in Foundations and Qualitative Methods

Mrs Kirsten Andersen

Department of Border Region Studies, University of Southern Denmark

Apr 25 2012

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I have assigned this textbook as a reference book for my business research class.

Dr Yeong Nain Chi

Business Administration Dept, University of Texas - Brownsville

Apr 11 2011

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Good introduction to the philosophies and methodologies in qualitative methods in business research. Highly recommended reading.

Mr Christian Lystbaek

Institute of Business and Technology, Aarhus University

Apr 11 2011

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This is a good book for undergraduate dissertations as it covers all basic methods succinctly but with enough depth

Dr Ignacio Canales

Management, Glasgow University

Nov 16 2010

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A well rounded overview of the qualitative methods that would meet the need of students with different research interests and experience from novices to post-graduate.

Professor Natalie Mikhaylov

Business Administration, University of New York, Prague

Sep 14 2010

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