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| John Philip Jones |
Syracuse University, USA
Syracuse University, USA |
| © 2001 | 360 pages | SAGE Publications, Inc |
| Lecturers | ||||
| Inspection Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9780761912378 | £35.99 | |
| Hardcover | ISBN: | 9780761912361 | £84.00 | |
| Introduction | |
| PART ONE: ADVERTISING ORGANIZATIONS | |
| Advertising Archives | Diane Foxhill Carothers |
| The University of Illinois | |
| Advertising Archives | |
| Other Collections | |
| The Advertising Association (AA) (UK) | Andrew Brown |
| The Advertising Council | |
| The Advertising Educational Foundation (AEF) | Paula A Alex |
| The Advertising Federation of Australia (AFA) | Helga Diamond |
| Advertising Industry Awards | |
| The Advertising Research Foundation (ARF) | Jim Spaeth |
| Advertising Seminars International (asi) | |
| The American Academy of Advertising (AAA) | Robert L King |
| The American Advertising Federation (AAF) and the Advertising Hall of Fame | |
| The American Association of Advertising Agencies (AAAA) | |
| The American Marketing Association (AMA) | |
| Arcature (formerly the Coalition for Brand Equity) | |
| The Association of National Advertisers (ANA) | |
| The Audit Bureau of Circulations (ABC) | |
| British Design and Art Direction (D&AD) | |
| The Children's Advertising Review Unit (CARU) | Elizabeth Lascoutx |
| Competitive Media Reporting (CMR) | |
| The Council for Marketing and Opinion Research (CMOR) | |
| The Council of American Survey Research Organizations (CASRO) | |
| Cox Direct | |
| Annual Surveys of Promotional Practices | |
| The Direct Marketing Association (DMA) | |
| The Direct Marketing Educational Foundation (DMEF) | Laurie J Spar |
| The European Association of Advertising Agencies (EAAA) | |
| The European Society for Opinion and Marketing Research (ESOMAR) | |
| The Federal Trade Commission (FTC) and How It Regulates Advertising | Jan Slater |
| The Free-Standing Insert (FSI) Council | |
| Genootschap Voor Reclame | |
| Gesamtverband Werbeagenturen (GWA) | Henning Von Vieregge |
| The History of Advertising Trust Archive (HAT) | |
| The Incorporated Society of British Advertisers (ISBA) | |
| Institut de Recherches d'Etudes Publicitaires (IREP) | |
| The Institute of Canadian Advertising (ICA) | John G Sinclair |
| The Institute of Practitioners in Advertising (IPA) | Tessa Gooding |
| The International Advertising Association (IAA) | |
| The International Advertising Festival, Cannes | |
| The International Federation of Periodical Publishers (FIPP) | |
| The International Radio and Television Society Foundation (IRTS) | |
| The Internet Advertising Bureau (IAB) | |
| The Magazine Publishers of America (MPA) | |
| The Marketing Science Institute (MSI) | |
| The Marketing Society (UK) | |
| The Market Research Council | |
| The Market Research Society (MRS) (UK) | David Barr |
| The Market Research Society of Australia (MRSA) | |
| The Media Research Club of Chicago (MRCC) | |
| The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising | Rana Said |
| The National Association of Broadcasters (NAB) | |
| The National Newspaper Association (NNA) | |
| The New Products Showcase and Learning Center (NPSLC) | |
| The Newspaper Association of America (NAA) | |
| The One Club for Art and Copy | |
| The Outdoor Advertising Association of America (OAAA) | |
| The Partnership for a Drug-Free America (PDFA) | |
| The Point-of-Purchase Advertising Institute (POPAI) | |
| The Promotional Products Association International (PPAI) | |
| The Promotion Marketing Association (PMA) | |
| The Radio Advertising Bureau (RAB) | |
| The Second Wind Advertising Agency Network | |
| The State Advertising Coalition | |
| The Television Bureau of Advertising (TBA) | |
| The Traffic Audit Bureau for Media Measurement (TAB) | |
| The World Federation of Advertisers (WFA) | |
| The Yellow Pages Publishers Association (YPPA) | |
| PART TWO: ADVERTISING PUBLICATIONS | |
| <i>Admap</i> | |
| <i>Advertising Age</i> | |
| <i>Adweek</i> Magazines | |
| <i>American Demographics (AD)</i> | |
| <i>Campaign</i> | |
| <i>Commercial Communications</i> | |
| <i>The Integrated Marketing Communication Research Journal</i> | |
| <i>Interactive Marketing</i> (UK) | |
| <i>The International Journal of Advertising (IJOA)</i> | |
| <i>The Journal of Marketing Communication (JMC)</i> | Philip Kitchen |
| <i>Market Leader</i> | |
| Advertising Organizations That Publish Journals | |
| United States | |
| Advertising Organizations That Publish Journals | |
| International | |
| PART THREE: POSTLUDE | |
| The Founding Fathers | Philip Jones |
| 1 | Eligible for Execution |
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£22.99
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| 1 | Sociology |
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£53.99
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| 1 | Doing Development Research |
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£97.00
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| 1 | Georges Bataille |
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£27.99
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| 1 | Crime Control and Women |
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£87.00
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| 1 | Work Psychology and Organizational Behaviour |
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£18.99
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| 1 | The Fragility of Modern Societies |
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£106.00
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| 1 | Health, Behaviour and Society: Clinical Medicine in Context |
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£19.99
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| 1 | Human Trafficking |
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£47.50
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| 1 | Credit Risk Management for Indian Banks |
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£14.99
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| 1 | Theoretical Issues in Psychology |
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£28.99
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| 1 | Cybercrime and Society |
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£24.99
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| 1 | Professionalization, Leadership and Management in the Early Years |
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£74.00
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| 1 | Cybercrime and Society |
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£75.00
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| 1 | Entrepreneurship in the Global Firm |
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£24.99
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| 1 | Landmark Events in U.S. History SET |
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£274.00
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| 1 | Faculty-Student Sexual Involvement |
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£41.99
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| 1 | Engage the Brain: Games, Grade Three |
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£10.99
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| 1 | Introduction to Criminology |
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£68.00
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| 1 | Sexualities and Communication in a Global World |
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£31.99
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| 1 | The Intensive Interaction Handbook |
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£77.00
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