Pauline Maclaran

Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing & Consumer Research. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. In 2002 she co-chaired the ACR Gender, Marketing & Consumer Behavior Conference and in 2010 the European ACR Conference. She has also co-organised two ESRC sponsored seminar series on Critical Marketing and Motherhoods, Markets and Consumption. She has just finished co-editing a book entitled Consumption & Spirituality with Dr Diego Renallo, Bocconi University, Milan and Professor Linda Scott, Said Business School, University of Oxford. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Tiaras, Tea Towels and Tourism: Consuming the British Royal Family.

Affiliations:

-Royal Holloway, University of London
-Royal Holloway, University of London, UK

http://pure.rhul.ac.uk/portal/en/persons/pauline-maclaran(a1143b35-9faa-474e-9f17-a6853995185b).html

	Title	Lead Author/Editor	Pub Date	Price
	Marketing Theory , Three-Volume Set	Pauline Maclaran	18-12-2007	£450.00
	Nonprofit Marketing , Three-Volume Set	Elizabeth Parsons	22-05-2008	£450.00
	Critical Marketing Studies , Three-Volume Set	Mark Tadajewski	23-04-2009	£450.00
	The SAGE Handbook of Marketing Theory	Pauline Maclaran	25-03-2013	£39.99
	Key Concepts in Critical Management Studies	Mark Tadajewski	15-02-2011	£22.99