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Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).
Affiliations: -University of Leicester, UK http://www2.le.ac.uk/departments/management/people/msaren| Title | Lead Author/Editor | Pub Date | Price | |
|---|---|---|---|---|
| Rethinking Marketing
Towards Critical Marketing Accountings |
Douglas Brownlie | 19-01-1999 |
£30.99
|
|
| Marketing Theory
, Three-Volume Set
|
Pauline Maclaran | 18-12-2007 |
£450.00
|
|
| The SAGE Handbook of Marketing Theory
|
Pauline Maclaran | 25-03-2013 |
£39.99
|
|
| Marketing
A Critical Textbook |
Nick Ellis | 17-11-2010 |
£31.99
|
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| Marketing Theory
, Second Edition
A Student Text |
Michael J Baker | 18-03-2010 |
£35.99
|
| Title | ISSN | Frequency | Prices | |
|---|---|---|---|---|
|
Marketing Theory |
1470-5931 | Quarterly |
Individual: £56.00
Institutional: £461.00
|