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Michael Saren

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

Affiliations:

-University of Leicester, UK

http://www2.le.ac.uk/departments/management/people/msaren


BOOKS: 5 Products
 
  Title Lead Author/Editor Pub Date Price
Rethinking Marketing Inspection Copy Available
Towards Critical Marketing Accountings
Douglas Brownlie 19-01-1999 £30.99
Marketing Theory , Three-Volume Set
Pauline Maclaran 18-12-2007 £450.00
The SAGE Handbook of Marketing Theory Inspection Copy Available
Pauline Maclaran 25-03-2013 £39.99
Marketing Inspection Copy Available
A Critical Textbook
Nick Ellis 17-11-2010 £31.99
Marketing Theory , Second Edition Inspection Copy Available
A Student Text
Michael J Baker 18-03-2010 £35.99
JOURNALS: 1 Products
 
  Title ISSN Frequency Prices
Marketing Theory
1470-5931 Quarterly Individual: £56.00 Institutional: £461.00
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