W. James Potter
W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media literacy, media content, and media effects. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and a dozen books, including the Sage published titles: Media Literacy 4/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), The 11 Myths of Media Violence and the forthcoming Effects of the Mass Media.
Affiliations:
-University of California, Santa Barbara
