Paul J. Lavrakas

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Affiliations:

-Independent Consultant and Former Chief Research Methodologist for The Nielsen Company
-Independent Consultant

	Title	Lead Author/Editor	Pub Date	Price
	Taking a Bite Out of Crime The Impact of the National Citizens' Crime Prevention Media Campaign	Garrett J. O'Keefe	10-10-1996	£38.99
	Telephone Survey Methods , Second Edition Sampling, Selection, and Supervision	Paul J. Lavrakas	19-08-1993	£35.99
	Encyclopedia of Survey Research Methods	Paul J. Lavrakas	02-10-2008	£250.00